Job Title: Social Media & Digital Marketing Specialist

Department: Marketing

Location: Mumbai or Bangalore

Type of Contract: Full-Time

About the Role

• Manage and grow the V-Shapes’social media presence across channels including Instagram, LinkedIn, Facebook, X (Twitter), TikTok, YouTube, and other relevant platforms.
• Develop and execute social media strategies, content calendars, and campaigns aligned with marketing and business objectives.
• Create, publish, and optimize engaging content while driving audience growth, community engagement, and brand visibility.
• Coordinate with designers, video editors, photographers, and copywriters to deliver high-quality creative assets and maintain brand consistency.
• Support the planning, execution, and optimization of Google Ads campaigns, including audience targeting, keyword research, ad copy creation, and performance analysis.
• Monitor social media and paid campaign performance, generate actionable insights, and continuously improve reach, engagement, and conversions.
• Utilize CRM tools and marketing automation platforms to support lead nurturing, campaign tracking, customer engagement, and reporting activities.
• Stay updated on social media trends, platform algorithms, digital marketing best practices, and emerging technologies to drive marketing effectiveness.

About You

Skills & Experience Required:

• Bachelor’s degree in Marketing, Communications, Media, or a related field.
• 2–4 years of hands-on experience in Social Media Management and/or Digital Marketing.
• Proven track record of growing social media accounts and driving measurable engagement.
• Experience in managing or supporting Google Ads campaigns.
• Proficiency with social media platforms, analytics tools, and scheduling tools such as Hootsuite, Buffer, Later, or similar platforms.
• Familiarity with Google Ads Manager, Google Analytics (GA4), and basic SEO principles.
• Experience with Canva, Adobe Express, Figma, or coordinating with creative teams for content production.
• Strong copywriting, storytelling, project management, and stakeholder coordination skills.
• Data-driven mindset with the ability to analyze performance and optimize campaigns.
• Creative thinker with strong visual sensibility, adaptability, and attention to detail.

Preferred Qualifications

• Google Ads Certification (Search or Display).
• Experience with Meta Ads Manager and paid social campaigns.
• Knowledge of Influencer Marketing, UGC strategies, and marketing automation tools.
• Experience working with B2B or B2C brands.

What You’ll Gain

• Opportunity to work in a dynamic and collaborative marketing environment.
• Exposure to end-to-end digital marketing and brand-building initiatives.
• Professional development opportunities through industry learning and certifications.
• A chance to directly contribute to brand visibility, audience growth, and business success.